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Chování spotřebitele na trhu privátních značek
 Barančicová, Terezie
Barančicová, T. Consumer behaviour on the private label market. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis is dealing with consumer behaviour on the private label market. It also focuses on consumer behaviour on the private label food market in the online environment. The goal of the thesis is to identify factors influencing behaviour on the private label market based on the results of the author's own survey and to divide consumers into individual segments with the help of a clus-ter analysis. Two segments resulted in this thesis are conservative consumers and 21st century consumers. Finally the series of recommendations for the supply side of the market is presented. Recommendations include a blind test, a focus on quality, events with free shipping or benefits when paying by card.
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